The Jensen Car Company grew out of a coach building concern of W. J. Smith and Sons, based in the town of Lyng, in the Midlands of England, traditionally the hotbed for the UK motor industry.

 The owners of W.J. Smith aware that their once highly successful company had a severe need for some fresh blood with new ideas to restore the fading fortunes of the company.

Having heard through the grapevine that the Jensen brothers were looking for the opportunity to work together and they wasted little time in offering them the role of joint Managing Directors of the company.

Over the space of the next few years, the Jensen brothers totally revived the company’s fortunes and eventually succeeded in gaining control of the company.

From the moment that the Jensen company sign hung over the door of their West Bromwich plant, the partnership took on a whole new stratosphere, rapidly gaining a solid reputation thanks to the consistently high standards of craftsmanship, design flair and engineering excellence that Jensen maintained.

Up until the outbreak of the Second World War,   Jensen’s s activities were based almost entirely on producing car bodies for such UK industry giants as Morris, Singer, Standard Wolseley, as well as for the commercial vehicle industry

Despite the difficulties Richard and Alan Jensen succeeded in keeping the company afloat throughout the Second World War, playing their part in helping the war effort

From 1946 onwards the Jensen brothers decided that the time was right to begin to diversify and expand their activities, taking the first tentative steps into her production.

Pre-war, the Jensens has succeeded in forging a healthy working relationship with Austin, and when they began to move into car production, they contracted to buy engines from Austin as well as a list of other mechanical components.

During the Fifties, Jensen Motors developed just three models, the first two, the PW and Interceptor meeting with little commercial success or interest. On the other hand, the Jensen 541 model, with the glass-fibre body, created tremendous excitement and so well, becoming regarded one of the most exciting sports saloons of the decade.

As well as getting the car manufacturing division underway, Jensen also continued to produce bodies for the U.K.'s leading car companies, among them the iconic Austin A40 Sports, Austin-Healey 100/3000 and Sunbeam Tiger.

The lessons that the Jensens learned in the Fifties in car production were carried on successfully into the next decade, where they enhanced their reputation as top class manufacturers of specialist cars with the 541S and the next-generation Interceptor, which went on to become their best-selling model of all time.

 

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