Unveiled at the Earls Court Motor Show of October 1948, the Humber Hawk Mk III was labelled as the first true post-war Humber, with the notable exception of its engine and transmission, which were carry-over items from the recently discontinued Hawk II.
The Rootes Group’s ongoing cooperation with the Loewy Studio was clearly in evidence with the Humber Hawk Mk III.
The Loewy Studio had apparently taken the Hillman Minx Series III for their design inspiration, with the same conventional and slightly boxy full-width four-door saloon with headlamps mounted in the nose of the front wings used on this top seller for the Rootes Group.
Under the skin was a new 105.5in-wheelbase chassis frame, complete with box-section side members, cruciform bracing in the centre, and coil spring independent front suspension.
The side-valve engine and four-speed gearbox (with steering column gear change) were exactly as in the previous models, although a new type of bevel rear axle was used.
Inside the car, it was evident that Humber had not forgotten that the UK was in a period of austerity with the Hawk Mk III handed a really spartan finish.
Among the negatives were a bulky looking bench front seat and unimaginative fascia/instrument panel styling,
As was their practice throughout the Fifties, Rootes regularly updated their models and in 1950, just two years after the launch of the Mk III the Hawk Mk IV took over.
That was to change in the Autumn of 1952, with the launch of the Mk V version of the Hawk.
This time around, the car had been given a facelift with its front styling now decidedly flamboyant, while its rear wings were also much more prominent than its predecessor.
As regular as clockwork, in 1954 after a two-year production life, the Mk V then gave way to the Mk VI, although this after a relatively minor upgrade, with changes mainly made to improve the Hawk’s interior.
A deluxe model was also added to the range that year, fitted with an overhead-valve engine, the first time for the Hawk.
The following year Humber also introduced an Estate Car version of the Hawk.
The Humber Hawk Mk VIA was the last in the series, with Humber already tooling up for the launch of the next generation of Hawks, the Series 1.
During the close to six years that the Humber Hawk had been in production in all of its variations and upgrades, a total of 50,000 cars were sold- a credible figure considering that the model was very much the top end of the market- with a price tag to match.