That much needed indication of relative success in an ever competitive market may have caused the Armstrong Siddeley management in 1958 to believe that they had finally found the direction and followed their instincts with the launch of the Star Sapphire in October of that year.
As far as powertrain was concerned, the design team at Armstrong Siddeley continued to specify a six-cylinder engine for the Star Sapphire, although enlarging it considerably, by more than 16% to 3,990 cc with larger twin Stromberg carburettors fitted as standard.
This combination meant that the Star’s power output was pushed up to 165 bhp, and the car was capable of reaching speeds of 104 mph (167 kph).
The Star Sapphire came fitted with a DG automatic gearbox produced for Armstrong Siddeley by Borg Warner.
This innovation meant that the driver had the option of making manual intermediate gear changes through a lever fitted on the car's dashboard.
The Star Sapphire saloon was almost an exact copy of the 346, with the Armstrong Siddeley design team working hard to maintain its predecessor's commanding driving position.
Overall the Star Sapphire’s appearance had been changed very little, with the most notable being that the car’s prominent radiator grille had been refined a little so that it no longer rose to the top of the car’s hood.
It would be fair to say that Armstrong Siddeley pulled out all of the stops to make the Sapphire Star a success, with just about every technological innovation available to the motor industry coming as standard on the car.
To win the prize the Star Sapphire had to beat out such strong competitors as Austin with their Princess limousine and Jaguar with their iconic Mark IX.
Unfortunately, time was running out for Armstrong Siddeley who had been in a loss-making situation for too many years. In 1960, the company management made the brave decision to wind the business up.