The Flaminia was brought in by Lancia late in 1956, in time for the 1957 model year.
Lancia followed their now tried and tested formula of producing the sedan version of the Flaminia in their Turin plant and "farming out" the coupé and cabriolet to prestigious Italian coachbuilders, among them Pininfarina and Zagato.
Other developments in motoring technology that Lancia fitted on the Flaminia were an all-new universal wishbone suspension and Dunlop inboard rear brakes.
The " standard" four-door sedan featured a Pinin Farina penned " ready for the Sixties" box-shaped design, a distinct departure from the Aurelia, which was in the rounded Fifties style.
Particular features of the Flaminia's pillarless body included a mesh-type V-shaped grille, hood scoop, and a wraparound windshield.
The Flaminia was fitted to the highest levels of comfort and contained all of the latest technological developments to heighten the driving experience. Standard features included a tachometer and odometer mounted on the car's instrument panel.
In addition, each window on the Flaminia sedan was designed to have its own frame so the sides would not be completely open when the windows were down.
When the Flaminia launched, approval of the car was unanimous, with famous figures in the movie world, among them the fabulous Sophia Loren, an Italian superstar herself and Audrey Hepburn snapping up one of them.
There were even four "presidential" stretched limousine version of the Flaminia produced by special order by Pininfarina for the Italian Government for use on state occasions.
The aluminium-bodied Zagato fastback was generally considered the most stylish of all the Flaminia variations, with its deeply recessed headlamps behind clear lenses offsetting the ultra-modern grille appearance.
Although demand for the Flaminia was never overwhelming, it was at least consistent, enough to allow Lancia to keep the car in production for more than thirteen years.
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