Unlike the majority of auto manufacturers who pioneered the fledgeling UK industry in the early days of the 20th century, John Marston, and Maxwell Maberly-Smith, the founders of Sunbeam Motors, were never involved in the manufacturing of either push bikes or motorbikes.

Instead, they moved straight into car production during the very early Nineteen Hundreds, selling their first innovatively designed Sunbeam for the princely sum of £130 .

What made Marston and Maberly-Smith’s new baby stand out from the crowd was that the vehicle was designed with its passenger seats fitted on either side of the chassis, facing in different directions.

Despite, or possibly because of this unusual design, the first Sunbeams enjoyed considerable success, with just over 400 models sold during 1904, the first year of full production.

Buoyed by the success, John Marston formed an association with the Berliet car company of France buying up vehicle chassis from them to which Sunbeam added home produced bodies.

Freed from the need to manufacture their own chassis, Sunbeam gradually became able of turning more of their manufacturing facilities into building most of their major mechanical parts.

They did continue to import engines, gearboxes, and vehicle sub-frames.

With the ability to market a broader range of more vehicles, finding larger premises soon became a major priority.

After a long search, a newer and considerably larger plant was eventually located, situated in the Midlands city of Wolverhampton.

To oversee the demends of increased production Marston and Maberly-Smith persuaded Louis Coatalen to be their chief engineer, joining Sunbeam from Humber.

Thanks to Coatalen’s considerable industry experience and exceptional local knowledge; the company gradually began to increase the levels of in-house production, becoming less dependent on outsourcing.

With the enterprise’s turnover increasing in volume every year, and new model ranges introduced, as the first decade that the company had been in business, Sunbeam’s fortunes were looking up.

All of that impetus was to take a back seat with the outbreak of World War I, with the company’s entire output switched towards helping the war effort.

Almost as soon as the hostilities were over Sunbeam were back in business in the domestic market with sales growing and racing successes recorded.

In 1920, Sunbeam amalgamated with French auto giant Darracq, who themselves had recently acquired Clement-Talbot.

Clement-Talbot. whose principal activity was importing vehicles produced by Clements of France into the UK.

Sunbeam/ Darracq had major plans for the future, with the first step being the formation of a new company, STD Motors, with divisions that included spring manufacturing in the auto industry, commercial vehicle production as well as producing a variety of other vehicle components.

Within a few years of the amalgamation, Sunbeam began to produce electrically powered trolleybuses as well as marketing Darracq cars in the UK under the Talbot brand.

At the same time. Sunbeam’s high-profile racing team transferred to STD, with the company increasingly realising the value of the exposure they were enjoying as far as marketing the cars were concerned.

Enjoying particular success and spotlight during the 1920s was a production car under the title of Sunbeam 3-Liter Super Sports, powered by a twin overhead cam engine and reportedly capable of reaching speeds of over 90 mph.

Off-track Sunbeam continued their record-breaking ways more spectacularly the 1922 and 1925 speed records with the Sunbeam Tiger, designed by Louis Coatalen and driven by Henry Segrave.

By the mid-Twenties, it seemed that Sunbeam could do no wrong, although behind the scenes all was not well with the company.

Due to the combination of financing their dramatic expansion and costs of running their racing program, by the early Thirties, Sunbeam found themselves suffering from cash flow problems.

Sunbeam’s delicate financial situation was exacerbated by the fact that they were yet to be paid for much of the work they had done for the British Government during World War One.

With no way out of their financial difficulties, Sunbeam Talbot Darracq's fortunes moved into a rapid downward spiral which led to them declaring bankruptcy in 1934.

Waiting in the wings for such an opportunity were the expansion-hungry Rootes Group, who stepped in and acquired the STD Group for a song, and immediately began to market the cars under the Sunbeam-Talbot label.

Rootes, not known for sparing the rod, rapidly closed down Sunbeam’s original plant in Wolverhampton.

Within four years of them acquiring STD, Rhodes had launched no less than four new models, 2-Litre, 3-Litre, and 4-Litre, with the latter, firmly based on the Humber Snipe.

However, once again, in 1939, domestic production was put on hold with the outbreak of World War II.

As soon as the hostilities ended in Europe, Rootes wasted little time in releasing two new Sunbeam-Talbot models, the Ten and the 2-Litre, both of them Hillman-based.

Produced initially in London, these cars were strictly interim models, with assembly soon moved to the main Rootes factory near Coventry.

For the next few years the Sunbeam-Talbot 90 pedigree was progressively developed (the 80 had been short-lived), but in some markets, the "Talbot" name was not used, and when the Sunbeam Alpine was introduced in 1954, the Talbot label was missing.

The Sunbeam Alpine was firmly based on the 90, essentially a two-seat roadster version.

In production for just three seasons, from 1953 to 1955, the Sunbeam Alpine very successful in rallies, as was its replacement, the new- for -1955 Sunbeam Rapier, which was to become quite a favourite on the rally circuit.

Soon a four-door version was released based on the Hillman Minx (and Singer Gazelle).

A version of the Alpine appeared in 1959, based on the Hillman Husky although fitted with Rapier engine and transmission.

The Talbot saga came to an end late in 1954, when the last model was released - the Sunbeam Mk III,- an updated version of the 90 Mk IIA.

In a failed attempt to relive former glories, the "Talbot" name was revived many years later by US auto giant Chrysler, who had acquired the Rootes Group, but to little effect.

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