Yet another example of BMC's standardisation policy, the six-cylinder Morris Isis introduced in July 1955 was a more upmarket version of the Oxford saloon.
The main difference was that the Isis was fitted with Austin's C-series 1639cc (161 cu in) six-cylinder engine.
The C-series engine had already appeared in the Austin Westminster, with the only change in the Morris application was the adoption of a SU rather than Zenith carburettor.
In July 1955 the range was expanded with the addition of the Isis.
Available as both a saloon and Traveller, the Isis was virtually identical with the Oxford from the windscreen rearwards, with a lengthened front end structure which, in the opinion of many in the motoring media of those days, gave the car a rather ungainly appearance when viewed from certain angles.
While much of the bodywork of the Morris Isis was identical to both the Oxford and the Cowley, the Isis had been fitted with a sporty looking mesh backing to its front grille (actually introduced a few weeks earlier), which quickly distinguished it from the Oxford when viewed head-on.
To give the impression of luxury, the Isis was fitted with a more sumptuous interior that included glove boxes on each side of a restyled instrument panel, and re-positioned switchgear which could now be more easily reached by the driver.
A full-width padded fascia top and a deeply-dished safety steering wheel were also introduced. Whilst the Isis’s performance was reasonable; the general impression was that the car suffered badly because of its clumsy handling, which did not help sales figures.
Another major update came in September of the same year when the rather angular Traveller bodywork gave way to a completely re-styled estate car rear end. The estate car was now based more closely on the saloon body and came with four doors.
Ultimately, although it remained in production for the three years between 1955 until 1958 the Isis was no more successful than its predecessor, the Six, had been, although it had a much more distinguished look.
Carrying the distinction of being the only 'Morris' model to be fitted with the C-Series engine, the Isis was finally discontinued with its possible only accolade being that BMC made no attempt to replace the model.